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HEENJI
Heenji is an ‘espresso bar’ during the day and a ‘whiskey bar’ at night. To symbolize its flexible identity, Front Kit developed a naming and verbal identity meaning 'white paper,' and created a logo and graphic design inspired by the tearing texture of paper to implement it on the products and store VMD.
Heenji is an ‘espresso bar’ during the day and a ‘whiskey bar’ at night. To symbolize its flexible identity, Front Kit developed a naming and verbal identity meaning 'white paper,' and created a logo and graphic design inspired by the tearing texture of paper to implement it on the products and store VMD.
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![](https://cdn.myportfolio.com/21969c2b-9aac-4bd3-bb4a-380d102c6c5b/dfe854f6-b9df-4d00-a861-43d3e08b71fa_rw_1920.jpg?h=3bf186d0ecde2df087cfdb6944204dde)
Client: @heenji_seonyu
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Brand Story & Copywriting: Min Gi Hong
Naming: Hyeok Kim
Design: Hyeok Kim, Ga Bin Kim
Photo: Ga Bin Kim
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Brand Story & Copywriting: Min Gi Hong
Naming: Hyeok Kim
Design: Hyeok Kim, Ga Bin Kim
Photo: Ga Bin Kim