HANJINBI Red Ginseng Drink for Kids

FRONT KIT developed key visual illustrations, package design, and application design for ‘HANJINBI Red Ginseng Drink for Kids,’ Hanjinbi’s new line-up for children. With the motif of Korean traditional painting ’10 Symbols of Longevity,’ colorful illustrations and cute characters symbolizing longevity were developed in order to help children familiarize themselves with the concept of longevity and have preferences for the products. These characters were also produced as sticker games for children, drawing positive responses from consumers.

Client: HAESI
Creative Direction: Min Ah Hong 
Art Direction & Design: Yun Woo Shin
Design: Hyeok Kim 
Photo: Ga Bin Kim

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