Front Kit conducted a series of branding of Korean premium red ginseng brand, Han Jin Bi.
The branding process included story telling, brand logo and master graphic design and package designs on its 5 lines of product. Particularly, the old Korean king’s mark depicted on the royal garment was represented on the symbol mark and the graphic motive in order to make a dignitary impact. Also, Korean traditional painting was borrowed as the background of the package design.

*Image from "10 Symbols of Longevity"
Korean Gogung Museum (National Palace Museum of Korea)

Client: HAESI
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Brand Story & Copywriting: Min Gi Hong
Design: Hyeok Kim, Jung In Lee
Photo: HAESI, Ga Bin Kim

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